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Our Commitment

We are wholly committed to pioneering the science of Naturally Active Ingredients and delivering skincare solutions formulated to highest quality standards.

As part of our mission to advance knowledge of Naturally Active Ingredients, we make it a priority to share research and information on Naturally Active Ingredients with the Health Care Professional community through the Active Naturals® Institute™ which provides:

  • Participation in Dermatology & Pharmacy congresses
  • Publications in respectable scientific journals
Discover the science behind AVEENO® products

Our priority is to advance the knowledge and understanding of the role and benefits of Naturally Active Ingredients in skincare whilst always keeping front of mind, our pledge to preserve and care for our precious Earth’s natural resources.


Aveeno® Product Testing

We want you to feel good about how we make Aveeno® products. You can only do that if you have the facts. The fact is, Aveeno® doesn't conduct animal testing of our cosmetic products anywhere in world, except in the rare situation where governments or laws require it. At Aveeno®, we won't ever compromise on the quality or safety of our products or stop seeking alternatives to animal testing.