That's the beauty of nature and science
Join us on Facebook

Discover Soy

For years in Asia, workers in soybean factories who handled soy regularly had hands that were especially smooth and even-toned. AVEENO® scientists unlocked soy's true potential by creating a unique way to process the soybean that retains its naturally active benefits.

The Science

AVEENO® scientists created a unique way to process the soybean to retain its naturally active benefits. The soybean processing ensures minimal loss to heat or refinement, which provides a concentrated form of the whole soybean.

AVEENO® scientists then created a Total Soy Complex, which captures the multiple active benefits of the natural soybean for immediate and long-term skin benefits.

The Benefits of Soy

Evens skin tone

Soy proteins work to reduce the appearance of blotchiness and discolouration.

Smoothes and softens skin texture

The soy in AVEENO® helps soften skin's texture and helps reduce the appearance of fine lines and wrinkles.

Reduces the appearance of unwanted hair

Specific components of the naturally active soy in selected AVEENO® products have been shown to improve hair softness, fineness, and coarseness.

Moisturises skin

Vitamin E is a natural component of soy with anti-oxidant properties, which moisturises skin and helps to protect the skin from environmental stresses like free radicals.

Clinical Study

AVEENO® Daily Moisturiser which includes Total Soy Complex and Natural Light Diffusers was clinically proven to significantly improve the appearance of fine lines, brown spots, clarity, blotchiness and roughness.

Week 4
Reduced appearance of fine lines, diminished brown spots

Week 8
Improved clarity, blotchiness and softer skin texture

SPF 30 Study: Tone and Texture Photos

Total Soy formula with broad spectrum SPF 30 and natural light diffusers has been shown to improve skin tone and texture significantly more than by using moisturiser with SPF alone.

After 12 weeks of use of a moisturiser with Total Soy, natural light diffusers and SPF 30, significant improvements were shown in skin tone, texture and clarity.

Products with soy

POSITIVELY RADIANT™

A line of facial and body care products that utilises the naturally active benefits of soy to even out skin tone and texture and reveal skin’s true radiance naturally.

POSITIVELY RADIANT™ Daily Moisturiser with SPF 30

With clinically proven Total Soy Complex to brighten and even skin tone, and natural light diffusers to reflect light and visibly smooth imperfections. This unique facial moisturiser goes beyond moisturising to provide active photobarrier complex technology, for superior long-lasting protection against the sun's harmful UVA and UVB rays.

 

POSITIVELY RADIANT™ Cleanser

With moisture-rich soy, this soap-free cleanser lifts away dirt, oil and make-up without over-drying for naturally radiant skin.

 

POSITIVELY RADIANT™ Daily Cleansing Pads

These dual-textured cleansing pads, moistened with foaming skin-conditioning cleansers and natural soy, help even out skin tone and texture for brighter, naturally radiant skin. The pad is smooth on one side to lift away dirt, oil and make-up and textured on the other side to gently exfoliate and smooth away dry patches.

 

Skin Brightening Daily Scrub

This daily facial scrub helps improve skin tone, texture and clarity to reveal brighter, more radiant skin.

 

POSITIVELY RADIANT™ Exfoliating Body Wash

This unique formula combines fine exfoliating grains to help smooth away dry surface skin and smooth skin texture, with moisture-rich soy, to help visibly even skin tone and brighten dull-looking skin.

 

POSITIVELY RADIANT™ Moisturising Lotion

This light, fast-absorbing lotion goes beyond moisturising to help bring out skin's natural radiance by visibly evening out skin tone and texture in as little as 2 weeks.